Kindle begins e-book revolution in India

Nov 1st, 2009 | By Leonard Fernandes | Category: New Launches

Source: Hindustan Times

In a unique revolution in the publishing world, two Indian books have made their debut in the virtual world. Converted into the e-book format, both these books can now be downloaded on the e-book reader, Kindle.

Published by Indian publishing house Wisdom Tree, Mantras: The Sacred Chants by Swami Veda Bharati and Yogini: Unfolding the Goddess Within by Shambhavi Chopra can now be downloaded within minutes on the e-book reader.

The e-book versions, which have been uploaded on online retailer Amazon’s website, can only be downloaded on Kindle.

Talking about the response to the e-books since last week, Shobit Arya, publisher at Wisdom Tree, said: “The results in the first week itself are absolutely amazing. We sold the first Kindle version of Mantras within hours of it being available and sold eight copies within the first three days itself.”

Wisdom Tree has sent 15 of its books to be e-formatted on Kindle of which two have been done successfully while the rest are still in the pipeline, Arya added.

The only hitch in this is that Kindle is still not very popular in India unlike in the US. But according to Arya, it’s just a matter of time before the rage catches up here and these e-book reader gadgets are readily available here.

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